A Speaking Symbol

This Bank is different.
An extension of the brand’s ideological platform to a practical graphic design technique.
A New Year communication – outdoor campaign and corporate gifts – for the client-oriented bank.

The tiger image (used in communication for several years as an idea of the Client) speaks for itself in many senses and on different levels: a strong, confident, and self-sufficient individualist, a symbol of wisdom, power, nobility, and courage.

Having that in mind, we’ve assembled 13 “speaking images” (a key visual and 12 more for the calendar), each consisting of a set of thematic tags. It was very easy (not), and we like it (100% true).

And may we take this opportunity to say: “Dear Client, thank you for the courage to try this. We appreciate it a lot!”
This was the beginning of a wonderful friendship.